ABT Hires its First-Ever Media/Communications Director

Jul 10, 2024

Decatur, Ala. – The Alabama Bass Trail (ABT) announces the addition of Angela Cross as the Media/Communications Director, a newly created role for the largest team trail tournament fishing organization in the Southeast. She assumed the position July 8, 2024.

In her role as Media/Communications Director, Cross reports to ABT Director Kay Donaldson and is responsible for the development and execution of the social media accounts, LIVE stream, paid broadcasting and communication plans for the Alabama Bass Trail Tournament Series and Alabama Bass Trail 100 Series.

Cross joins the ABT from Power-Pole®, a leading manufacturer in the fishing industry, where she spent four years developing brand strategic plans for marketing campaigns across various media channels and administering all streams of HR for approximately 200 employees. Prior to joining Power-Pole, she was the HR manager and later promoted to vice president of operations for Coastal Marina Management.

According to ABT Director Kay Donaldson “The ABT is very excited to be adding an individual with the skill and experience needed to continue to grow the trail and tournament series. Angela brings a unique perspective shaped by her many years in the fishing industry, and along with her professional experience, her passion for the outdoors will help increase the Trail’s impact throughout the southeastern United States and beyond.”

Cross steps in the role of media/communications director with 16 years of operations, special events production, budget management, payroll administration, brand creation and management and streamline messaging experience in the fishing industry. Originally hailing from Texas, Angela’s journey in the industry began in the scenic Florida Panhandle, where she established herself as a prominent figure in the marina management, billfish tournament and boat show industry.

After making her mark in the Panhandle, Angela made a move to the Tampa area. It was here that she joined forces with Power-Pole where she has taken on various roles in marketing, media planning and buying, project management and sponsorships.

Cross said, “I am thrilled to embark on this new chapter as Alabama Bass Trail Media/Communications Director leveraging my extensive experience and expertise gained over a long and successful career in the fishing industry. I am eager to contribute to the team’s efforts in the growth and development of the Alabama Bass Trail.”

In addition to her professional achievements, Cross is actively involved in community initiatives aimed at promoting sustainable fishing practices and conservation efforts including CAST Net Committee, CCA Florida, Tampa Bay Watch and Alaqua Animal Refuge.

Beyond her professional achievements, Cross’s personal life is equally fulfilling. She is happily married and shares her home with two beloved dogs who undoubtedly rule the house. Angela’s adventurous spirit shines through during her weekend adventures which include activities such as boating, fishing, camping, and mountain biking. Her love for the outdoors fuels her drive to contribute to the growth and development of the Alabama Bass Trail.

Cross may be reached at angela@alabamabasstrail.org.